Reading Task: Starbucks Costa Rica [Marketing Mix]

Today we are going to read and learn about a bit of Starbucks, an American multinational chain of coffeehouses who has a strong presence in part of Costa Rica

What’s Starbucks

Starbucks is an international company remembered for its success so we are going to cover in simple terms:

  • The products they sell
  • Their prices
  • How they promote their products
  • Where their stores are located in Costa Rica

Continue reading so you can learn more about this company


You might think that you can get only coffee in a Starbucks but that’s far from the truth

You can get different types Frappuccinos, Egg bites, Bagels, Sandwiches, Croissants, Lemonades and so much more.

If you love pastry, you will also find cheesecakes, cakes and brownies in starbucks coffeehouses.

If you are not a big fan of coffee, you can get Lemonade or an Apple Juice.

Finally, you can get Coffee bags so you can get make Starbucks coffee comfortably at home


The easiest way to get all the prices is by checking the Starbucks Uber Eats page.

There are different prices but you won’t find a coffee under 3000 colones.

Frappuccinos and other type of beverage can go up to 4000 colones

The prices for bagels and other bread-related products are between 2000 and 4000 colones

Some say Starbucks products are a little bit pricey but many people still love them and prefer them.


If you are not living under a rock, you probably know Starbucks.

Starbucks has a presence in the main social networks. They have official Twitter, Facebook and Instagram accounts:

  • Their Twitter page has more than 5,737 Followers
  • Their Facebook page has more than 257,805 likes
  • Their Instagram page 94 K followers

It seems that StarBucks Costa Rica doesn’t have a Tik Tok account despite the app being so popular in Costa Rica

If you follow their social networks, you will find that Starbucks Costa Rica promote their products using visually appealing images.


Starbucks has more than 14 stores in Costa Rica, all of them are in San Jose, Alajuela and Heredia.

Their stores are usually open from 8:00 AM to 9:00 PM from Monday to Sunday

All Starbucks across Costa Rica have different opening and closing hours so you better check their official website for more information.

If you feel lazy, you can use the Uber Eats app and order whatever you want from there.

Starbucks are usually found in large cities so at this point, there are no Starbucks in Guanacaste, Limon and Puntarenas.


Manuel Campos, English Professor

José Manuel

I am José Manuel and I am an English Teacher in Costa Rica who loves English. I have been teaching English for more than 8 years and I like sharing what I know with others