Lesson: How to Pitch a Business Idea

During this lesson, you will learn how to pitch a business idea to investors by using a set of key phrases.

Let’s start by checking some key definitions

Sure, here are simplified explanations for each concept:

  1. Problem Statement: This is when we talk about a difficulty or issue that people have.
  2. Solution: This means the answer to the problem.
  3. Market Opportunity: This is about a chance to do something good in a certain area.
  4. Competitive Advantage: This means what makes something better or different than other things.
  5. Business Model: This is how a business plans to make money.
  6. Traction/Progress: This is about how much success something has had so far.
  7. Team: This means the group of people working together on a project.
  8. Call to Action: This is when we ask people to do something.

Let’s get started

Schema Activation #1 (10 Mins)


Students will play the hangman

Task #1 (20 Mins)


Students will learn key phrases to pitch their business idea

Task #2 (30 Mins)


Identify the parts of a business pitch

Read the sentences, understand them and tell your partner what part of the business pitch they refer to

Traction/ProgressBusiness Model
TeamCompetitive Advantage
Market OpportunitySolution
Call to ActionProblem Statement
What does each sentence refers to?
  • Research indicates a growing demand for online presence, with more businesses and individuals needing websites to showcase their products and services.

  • We’ve developed a solution that makes it easy for anyone to have a great website, even if they don’t know how to code.

  • Now, we’re seeking partnerships and investments to expand our reach and help even more people create stunning websites.

  • What sets us apart from competitors is our user-friendly platform and personalized customer support.

  • Many people struggle with creating professional-looking websites for their businesses or personal projects.

  • Our revenue model is based on offering affordable subscription plans for our website-building services.

  • We’ve achieved significant traction by helping numerous clients launch their websites successfully.

These are some useful expressions:

#1This one is about…
#2This is about…
#3This one refers to…
#4This refers to…

Task #3 (30 Mins)


Write a part of the business pitch based on the infographic

Break (30 Mins)


Students will take a 30-minute break

Main Task (1 Hour)


Students will prepare a elevator pitch for their business idea


  • Work in groups of four
  • Choose a business idea
  • Each team member focuses on two section of the elevator pitch
  • Prepare a presentation using Canva
  • Present the information to the audience

In case you need business ideas to think about:

Business Ideas for IT professionals

IT experts have a wide range of potential business ideas they can pursue. Here are some examples:

  1. Web Development Agency: Offering services to create and maintain websites for businesses and individuals.
  2. Mobile App Development: Designing and building applications for smartphones and tablets, catering to various needs and industries.
  3. Software as a Service (SaaS) Products: Developing and selling software solutions on a subscription basis, such as project management tools, CRM systems, or accounting software.
  4. Cybersecurity Consulting: Providing services to help businesses secure their networks, systems, and data from cyber threats and attacks.
  5. Cloud Computing Services: Offering cloud-based solutions for storage, hosting, and computing needs, including setup, migration, and management services.
  6. IT Support and Maintenance: Providing technical support and maintenance services for hardware, software, and networks to businesses and individuals.
  7. E-commerce Solutions: Building and optimizing online stores for businesses to sell their products or services, including website development, payment integration, and digital marketing.

Short Test (50 Mins)


Take a short test

The test will take 50 minutes to complete

Manuel Campos, English Professor

José Manuel

I am José Manuel and I am an English Teacher in Costa Rica who loves English. I have been teaching English for more than 8 years and I like sharing what I know with others